{"id":10405,"date":"2024-04-25T08:39:03","date_gmt":"2024-04-25T11:39:03","guid":{"rendered":"https:\/\/www.dicamstv.com\/?p=10405"},"modified":"2024-04-25T08:39:04","modified_gmt":"2024-04-25T11:39:04","slug":"google-proibe-impulsionamento-de-publicidade-politica-para-eleicoes-de-2024","status":"publish","type":"post","link":"https:\/\/www.dicamstv.com\/index.php\/2024\/04\/25\/google-proibe-impulsionamento-de-publicidade-politica-para-eleicoes-de-2024\/","title":{"rendered":"Google pro\u00edbe impulsionamento de publicidade pol\u00edtica para elei\u00e7\u00f5es de 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Google anunciou nesta quarta-feira (24) que, a partir de maio, n\u00e3o haver\u00e1 a veicula\u00e7\u00e3o de an\u00fancios pol\u00edticos no Brasil nas elei\u00e7\u00f5es municipais de 2024. A empresa tomou a ap\u00f3s a atualiza\u00e7\u00e3o das regras para propaganda eleitoral feita pelo Tribunal Superior Eleitoral (TSE). A medida inclui o YouTube, resultados na busca e demais tipos de publicidades contratadas pela ferramenta da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPara as elei\u00e7\u00f5es brasileiras deste ano, vamos atualizar nossa pol\u00edtica de conte\u00fado pol\u00edtico do Google Ads para n\u00e3o mais permitir a veicula\u00e7\u00e3o de an\u00fancios pol\u00edticos no pa\u00eds. Essa atualiza\u00e7\u00e3o acontecer\u00e1 em maio tendo em vista a entrada em vigor das resolu\u00e7\u00f5es eleitorais para 2024. Temos o compromisso global de apoiar a integridade das elei\u00e7\u00f5es e continuaremos a dialogar com autoridades em rela\u00e7\u00e3o a este assunto\u201d, diz nota do Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.otempo.com.br\/brasil\/veja-regras-aprovadas-pelo-tse-para-uso-de-inteligencia-artificial-nas-eleicoes-1.3341649\"><strong><u>Resolu\u00e7\u00e3o do TSE aprovada em 27 de fevereiro<\/u><\/strong><\/a>&nbsp;proibiu as plataformas digitais de venderem qualquer tipo de servi\u00e7o de impulsionamento de conte\u00fado que ofere\u00e7am \u201cesse servi\u00e7o para veicula\u00e7\u00e3o de fato notoriamente inver\u00eddico ou gravemente descontextualizado que possa atingir a integridade do processo eleitoral\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O TSE exige que as plataformas digitais que oferecerem esse tipo de servi\u00e7o de impulsionamento de conte\u00fado eleitoral precisam manter um reposit\u00f3rio dos an\u00fancios \u201cpara acompanhamento, em tempo real, do conte\u00fado, dos valores, dos respons\u00e1veis pelo pagamento e das caracter\u00edsticas dos grupos populacionais que comp\u00f5em a audi\u00eancia (perfilamento) da publicidade contratada\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira abaixo o que diz o artigo 27-A da resolu\u00e7\u00e3o n\u00famero 23.732, que traz a exig\u00eancia em caso de conte\u00fados impulsionados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>manter reposit\u00f3rio desses an\u00fancios para acompanhamento, em tempo real, do conte\u00fado, dos valores, dos respons\u00e1veis pelo pagamento e das caracter\u00edsticas dos grupos populacionais que comp\u00f5em a audi\u00eancia (perfilamento) da publicidade contratada;<\/li>\n\n\n\n<li>disponibilizar ferramenta de consulta, acess\u00edvel e de f\u00e1cil manejo, que permita realizar busca avan\u00e7ada nos dados do reposit\u00f3rio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o Google, n\u00e3o havia capacidade t\u00e9cnica para se adaptar \u00e0 determina\u00e7\u00e3o, pois, segundo a empresa, \u00e9&nbsp;invi\u00e1vel moderar tantos an\u00fancios numa elei\u00e7\u00e3o em mais de 5 mil munic\u00edpios. Tamb\u00e9m teme que a amplitude do conceito traga inseguran\u00e7a para a modera\u00e7\u00e3o, o que poderia acarretar em puni\u00e7\u00f5es, como multas e at\u00e9 suspens\u00e3o da plataforma.&nbsp;O Google registrou um lucro l\u00edquido de US$ 73,79 bilh\u00f5es em 2023 (alta de 23% em rela\u00e7\u00e3o ao ano anterior).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TSE tamb\u00e9m regulou uso de intelig\u00eancia artificial<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No fim de fevereiro, o TSE aprovou as 12&nbsp;<a href=\"https:\/\/www.otempo.com.br\/politica\/judiciario\/eleicoes-2024-tse-tera-centro-para-combater-fake-news-e-ataques-a-democracia-1.3346975\"><strong><u>resolu\u00e7\u00f5es eleitorais<\/u><\/strong><\/a>&nbsp;com as regras finais para a elei\u00e7\u00e3o municipal de outubro. Entre elas est\u00e3o normas para o uso de tecnologias de intelig\u00eancia artificial (IA) nas campanhas eleitorais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A resolu\u00e7\u00e3o pro\u00edbe a manipula\u00e7\u00e3o de rostos e vozes de figuras p\u00fablicas, os chamados deep fakes. Quem descumprir a norma poder\u00e1 ter o registro de candidatura cassado ou perder o mandato, caso seja eleito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra regra aprovada pelo TSE permite a divulga\u00e7\u00e3o de posi\u00e7\u00e3o pol\u00edtica por parte de artistas e influenciadores digitais em shows, performances e perfis, desde que seja volunt\u00e1ria e gratuita.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google anunciou nesta quarta-feira (24) que, a partir de maio, n\u00e3o haver\u00e1 a veicula\u00e7\u00e3o de an\u00fancios pol\u00edticos no Brasil nas elei\u00e7\u00f5es municipais de 2024. A empresa tomou a ap\u00f3s a atualiza\u00e7\u00e3o das regras para propaganda eleitoral feita pelo Tribunal Superior Eleitoral (TSE). A medida inclui o YouTube, resultados na busca e demais tipos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29,31,9],"tags":[],"class_list":["post-10405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque","category-politica","category-tecnologia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"O Google anunciou nesta quarta-feira (24) que, a partir de maio, n\u00e3o haver\u00e1 a veicula\u00e7\u00e3o de an\u00fancios pol\u00edticos no Brasil nas elei\u00e7\u00f5es municipais de 2024. A empresa tomou a ap\u00f3s a atualiza\u00e7\u00e3o das regras para propaganda eleitoral feita pelo Tribunal Superior Eleitoral (TSE). 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